Dealer Profile

Meet Your Local Team

Founded by Bruce Peterson in 1992, Pet Stop of the Seven Rivers Region is Minnesota and Wisconsin’s safest dog fence. Our family-owned, local business is always growing, by adding close friends and family members. We have never allowed our business to be sold or changed hands. There is one thing that everyone on our team is passionate about: our dedication to providing the highest level of satisfaction for our clients and their pets. We are proud to serve over 15,000 Hidden Fence customers in the area, in addition to customers of other dog fence brands. Remember that a company’s warranty is only as reliable as the independent dealer that stands behind it. Our dedicated full-time, year-round service cannot be matched. We would greatly appreciate the opportunity to prove to you that we are the best at what we do. Pet Stop of Seven Rivers is the only company that offers an unlimited on-site training guarantee for stubborn dogs, as long as you participate. There is a reason that we have the highest customer service satisfaction rating in our industry. It is because we have the safest products and friendliest and most helpful agents. Give us the opportunity to earn your business. Contact us today for a free quote, specific to your property.

Safety & Confidence is Our Mission

Safety & Confidence is Our Mission

At Pet Stop, we blend the latest technology with exceptional customer care to deliver a pet containment experience that’s second to none. Our mission: To give your pets the freedom they deserve and the security you need.

Not Sure How to Get Started?

Our pet fence solutions experts are waiting to hear from you today!

(608) 783-7700
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We Love Our Local Pet Community and Are Committed to Giving Back

Pet Stop of the Seven Rivers Region is deeply committed to the local pet community, actively engaging with pet-friendly events, shelters, and organizations to promote pet safety and well-being. They offer ongoing support and training to pet owners, ensuring pets remain safe while fostering lasting relationships through workshops, sponsorships, and educational initiatives focused on responsible pet care.

FAQ’s

Pet Stop is different because we don’t just install a fence. We provide complete training to help your dog feel safe and confident at home. Our Gentle Steps™ training program, expert service, and customizable equipment made in the USA with imported parts make all the difference.

A Pet Stop system uses a buried wire and a receiver collar to create a safe boundary around your yard. As your dog approaches the boundary, the collar gives a warning tone followed by a gentle stimulus if needed. With training, your dog learns exactly where it can and can’t go.

Yes, Pet Stop is designed with your dog’s safety in mind. Our Gentle Steps™ training method uses the lowest level of stimulus possible to begin, then gradually increases only if needed. This gentle, step-by-step process helps your dog learn the boundaries with confidence, and we take care of all the training for you to make sure it’s done right.

Yes, Pet Stop systems are designed to work for any yard size and any dog breed. Whether you have a small backyard or open acreage, we custom design the layout to fit your space. Our collars are adjustable for dogs of all sizes, from small breeds to large, high-energy dogs, and the training is tailored to your dog’s personality and behavior.

Yes, Pet Stop systems are portable. We can reinstall the system at your new home, including burying the wire and setting up new boundaries, and we’ll help retrain your dog at the new location.

Yes, Pet Stop equipment is made in the USA with imported parts. We’re proud to offer high-quality, reliable products that support American manufacturing.

Yes, Pet Stop offers professional installation by experienced technicians. We handle everything from burying the wire to setting up the system, and we do all of the training, which is the most important part of the system.

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Pet Stop of the Seven Rivers Region

2930 Airport Road La Crosse, WI-54603 US

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